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“Adidas regards New Zealand and Switzerland as the number one markets for performance shoe sales in the world, and Shoe Clinic as New Zealand’s market leader.”
- Grieg Bramwell, CEO Adidas NZ
Unique ApproachWelcome to Shoe Clinic, a fresh approach to sports footwear retail that will change the way you do business. If you want to leave behind the stresses of corporate life and/or be a part of a team that strives for excellence, then being a Shoe Clinic franchise operator might be the life for you.
Shoe Clinic is a sports footwear retail chain, whose aim is to fit the correct shoe on every customer.
Don’t pick a shoe let a shoe pick you.
This is the essence of the Shoe Clinic difference. With (licensed) technology and an in depth customer consultation, Shoe Clinic finds the shoe that best fits the customer and helps prevent injury.
This strategy overcomes branding and promotion of the shoes, and creates great customer loyalty for Shoe Clinic. Our customer conversion rate is substantially higher than that of an average footwear retailer.
In addition to this marketing strategy, Shoe Clinic offers you:
- a detailed operations and procedures manual
- extensive management and staff training
- exclusive territories
- the exclusive license to use the consultation technology
- 10 days’ training at the Wellington Shoe Clinic
- 10 days’ training for one of your staff
- an ongoing Shoe Clinic networking and support programme
- a brand that is built on integrity.
As you work through your decision to join Shoe Clinic, it is important that you have as much information as you require. The following pages set out most of the information you will need to begin with, obviously commercially sensitive information is withheld.
We are happy to answer any queries you may have. If you want more information do not hesitate to pick up the phone.
We look forward to hearing from you.
Neville McAlister and Hamish French
Directors, Shoe Clinic.
Our Track Record
Shoe Clinic was started in August 1998 with stores in Palmerston North, Lower Hutt and Wellington. Directors Neville McAlister and Hamish French believed that New Zealand needed a sports footwear store that focused on customer welfare.
Their stores would concentrate on injury prevention. Their customers would get the best advice and be put into the best possible shoe to assist them with their sport, while keeping them injury free.
They looked for apparatus that could help their “shoe clinics’ reach this goal. They chose a computer-driven devise from Germany called “Footscan”. Developed by Adidas, the Footscan electronically examines a customer’s foot, and (in simple terms) identifies the foot’s pressure points. This enables Shoe Clinic staff to recommend the right corrective footwear.
After the foot scan, Neville and Hamish chose to complete the consultation by putting customers back on a treadmill in their new shoes. These sessions are videotaped and replayed to the customers, in slow motion, to show them how well the shoe is working for them.
Neville and Hamish decided that the Shoe Clinic would not be about selling shoes; it would be about selling injury prevention devices.
The next step was to come up with a sales process that would put every customer through the same experience over and over again. To achieve this, a substantial manual was written – The Shoe Clinic “Operations Manual.”
The key they believed, to the success of these stores would be the people they employed (or franchisees). They set out to find people with ability, attitude and enthusiasm. They believed they could teach people who had these skills everything they needed to learn abut sports footwear.
The key to success for Shoe Clinic is to make sure everyone involved understands “how the game is played.”
In each store the owner/manager must understand that the most important thing to be concerned with is “putting the customer in the correct shoe,” to solve the customers’ problems and give them the best option.